Page 2 - Demo

Our Mission is About You!
Grown Connected is all about our small farms and the farmers who raise
super fresh and flavorful foods in Northeastern CT. Though the region has a vibrant farming community, research showed that residents in the Northeast were not utilizing small farms as a consistent source for their shopping. UConn Extension joined a team
of community leaders and local farmers to help residents reconsider those shopping habits. We created new promotional tools such as the guide in your hands, and we partnered with marketing and design experts to launch the brand “Grown ConNECTed.” We hope to make local food more visible, easier to find, and more convenient for residents of the “Quiet Corner” so that they can get a full taste of local flavor on their plates. So get ConNECTed, and Find Your Farm!
Our marketing brand signals that farms are part of our community, and we can grow and thrive through our connections to each other. Our community grows resilient whenever we stop by a farmers’ market or farm stand to check in on our farmer friends while we pick
up ingredients for meals at home. The conversations we enjoy and the quality of food we purchase make every meal a little richer in its meaning. Our bright logo is a signal that what you are buying is fresh, full of flavor and comes from one of the more than 130 farms in our region that grow products for you. We hope to see you soon at one of the farmers’ markets and farm stands throughout the region!
About Us: Launched in 2021, UConn Extension leads the Grown ConNECTed marketing initiative, relying on an advisory team of farmers and regional organizations to guide the project. Learn more at: grownconnected.org.
2